Your sales team sells. AI handles everything else.
More time actually selling
Lead response time
Pipeline velocity increase
SG1 helps australian sales and marketing teams automate the admin around revenue work: lead routing, enrichment, follow-up orchestration, and CRM hygiene. Reps keep the conversation and decision-making while AI handles speed, consistency, and task execution.
AI can automate lead routing, research briefs, follow-up scheduling, proposal prep, and CRM updates so reps focus on conversations and closing.
We use approved messaging rules, review checkpoints for sensitive outreach, and clear audit trails for campaign logic and lead handoffs.
Lead response time, follow-up completion, qualified opportunities created, and rep time returned to selling are the best first pilot metrics.
| Workflow step | AI handles | Human checkpoint | Primary metric |
|---|---|---|---|
| Lead intake and routing | Qualification signals, enrichment, rep assignment | Manager override for strategic accounts | Lead response time |
| Follow-up orchestration | Task creation, reminders, sequence timing | Rep approves high-value or sensitive messaging | Follow-up completion rate |
| Proposal / next-step prep | Draft notes, summaries, checklist generation | Rep finalizes messaging and pricing decisions | Time from call to next action |
Related planning guides
They're drowning in admin work, research, and manual follow-ups
That's all the time reps actually spend selling. The rest? Admin, research, data entry.
Average lead response time. But leads are 21x more likely to convert if contacted within 5 minutes.
Of salespeople give up after one follow-up. But 80% of sales require 5+ touches.
Intelligent automation that handles everything except the actual conversation
Company size, technology stack, recent news, decision makers - all added automatically
Match leads to reps based on industry expertise, capacity, and success rates
Pre-call research delivered to rep's inbox with talking points and insights
Identify hot leads based on behavior, engagement, and buying signals
Generate personalized emails using prospect's actual business context and challenges
Auto-generate proposals with relevant case studies and custom pricing
Automated but human-feeling follow-up sequences that adapt to responses
Account-specific content tailored to company size, industry, and use case
Identify stalled deals and suggest next best actions to move them forward
Schedule meetings, send prep docs, capture notes, and create follow-up tasks
Highlight non-standard terms, track versions, and accelerate legal review
Automated feedback collection and pattern analysis to improve win rates
From lead to closed deal - fully automated
Lead fills form on website
AI enriches with company data, scores intent, routes to best rep
Instant response (< 5 min)
Personalized email sent, meeting link provided, rep notified with research brief
Meeting prep automated
Agenda created, relevant case studies attached, talking points generated
Follow-up on autopilot
Proposal generated, follow-ups scheduled, stakeholders engaged
Deal closed faster
Contract reviewed, signatures collected, handoff to customer success
Real-time monitoring of deal progression and risk factors
Extract insights from calls and emails to identify buying signals
AI-powered forecasting based on historical patterns and current activity
Data-driven coaching recommendations based on what wins deals
Average deal size increase
Shorter sales cycle
More qualified opportunities